Resume
Work
Experience
SEO Yoga and Travel Content Writer
2022 - Present
Basubu
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Conducted keyword research with Ahrefs and crafted top-performing, optimised blog posts and landing pages that ranked
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Built a high-quality, authoritative blog that brought in hundreds of unique visitors each month
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Wrote compelling press releases, reviews, travel pieces and social media posts
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Wrote and developed the company newsletter with Klaviyo
Digital Copywriter and Community Manager
2021 - 2022
Stor-Age and Digital First
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Wrote an array of captivating copy, including light-hearted lifestyle pieces, local SME features, press releases, website copy, social media blurbs and long-form digital marketing posts
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Created and published content for 5 brands' social media accounts using tools like Hootsuite and Eclincher
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Conceptualised and created social media campaigns and competitions
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Managed the online voice of the company to build brand awareness and maintain a favourable reputation within the online community.
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Mapped out the monthly content plan for 5 companies
Creative Copywriter
2020 - 2021
Ginkgo Agency
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Pitched and extensively researched topical human-interest stories
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Wrote enticing copy for various platforms, including social media, Wikipedia, blogs, and digital billboards
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Created thought-provoking pieces that were informative and concise
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Wrote the company's weekly newsletter
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Utilised SEO best practices to drive traffic and increase views
Foreign Language Teacher
2018 - 2019
Vinston English
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Worked in Changsha, China teaching students of all ages English grammar, vocabulary, pronunciation and conversation skills
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Curated engaging lessons on a wide range of topics
Education
University of Cape Town
2014 - 2017
Bachelor of Arts
Triple major in English Language and Literature, Media and Writing, and Chinese Studies
TEFL Academy
2017
Level 5 TEFL certificate
168-hour teaching course
Skills
& Expertise
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Excellent grammar and creative writing skills
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Editing and proofreading skills
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On-page SEO
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Knowledgeable in conversational Mandarin
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Assiduous attention to detail
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Deadline driven
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Thrive in a fast-paced environment
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Pro-active problem solver
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Community management
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Social media management and marketing
Interests
& Hobbies
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As a nature lover, I take every opportunity to explore the natural world, especially the ocean. I am a qualified diver and revel in plunging metres below the surface
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I have an affinity for languages, with an ever-growing interest in Mandarin
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I am also trained in Krav Maga and volunteer with a local NPO to empower girls and women in South Africa with the knowledge and skills to defend themselves